Victory Marketing

Morris Petroleum and The Dutch Group jointly own the Sprint Mart convenience stores in Alabama, Louisiana and Mississippi through Victory Marketing LLC, which the owners formed to operate the c-store business. The companies also are involved in other businesses, including fuel distributor Victory Energy. Besides operating and supplying fuel to its own stores, the company is a jobber for about another 70 dealer sites.

Sprint Mart stores offer private-label packaged beverages in addition to national brands. Its foodservice program includes prepared items such as burgers, pizza and barbecue; prepackaged deli sandwiches; and its proprietary Best Bean coffee and Finish Line fountain drinks.

The chain uses time and attendance, human resources, payroll and employee scheduling applications from workforce management solution provider Kronos Inc., Lowell, Mass.

For benchmarking purposes, store counts are year-end 2019.