Meijer Gas Stations

Meijer is a family business, started in 1934 by Fred Meijer as a supermarket chain. Meijer firmly believed that retail is all about the customer, espousing that Meijer thrives by meeting the customers' needs and exceeding their expectations. The company is credited with pioneering the modern supercenter concept in the 1960s and today has about 80,000 employees and revenue of $19 billion. About half of the company's stores are in Michigan, with its corporate headquarters in Grand Rapids. The other stores are in Illinois, Indiana, Kentucky, Ohio and Wisconsin. The Meijer portfolio includes more than 200 Meijer Gas Stations with convenience stores. The stations promote fuel savings for customers who us a Meijer credit card and business customers using a Meijer Fleet card. Convenience stores are open 24 hours a day and offer coffee, fountain drinks and snacks, as well as fresh foods.

In late summer 2018, Meijer opened a new convenience store and gas station situated adjacent to the retailer's headquarters. The 5,500-square-foot convenience store was the first Meijer gas station to include a separate full-service Starbucks. It also included elements of design first debuted in 2016, such as a large seating area with free Wi-Fi and phone charging stations, and an expanded assortment of freshly prepared foods, fresh produce and protein-based snacks, wraps, fruit and organic items, as well as grab-and-go meals prepared locally by Superior Foods.

Stores have continued to build out fresh food offerings. The chain also sets itself apart with its private-label "Meijer made" products, which include popcorn and potato chips, as well as frozen snacks and fresh-made guacamole and potato salad. The gas station/convenience store division is expanding, with five new stores under construction and scheduled to open in March 2020. They are in Grand Rapids and Battle Axe, Mich.; Manitowoc, Wis.; Kent and Lorain, Ohio; and Sycamore, Ill. The newest stores are prototypes, with an oven and frozen pizza program.

For benchmarking purposes, store counts are year-end 2019.