Alon Brands

Alon Brands Retail owns and operates what was formerly Southwest Convenience Stores (SCS), with locations branded 7-Eleven in central and west Texas and in New Mexico. The largest concentration of company stores is in El Paso and Abilene, plus others in Midland, Odessa, Wichita Falls, Big Spring, Lubbock and Albuquerque, N.M.

Alon Brands Retail is the largest domestic licensee of 7-Eleven in the United States, which means it maintains exclusive 7-Eleven branding and proprietary products and services in its authorized markets. Using 7-Eleven-branded products is not mandatory but a right under the licensing agreement.

The stores offer Big Gulp, Slurpee, Big Brew, Big Bite, taquitos, 7-Eleven banking services, and generally use equipment and supply sources recommended by 7-Eleven Inc., Dallas.

The original company, Southwest Convenience Stores, was formed in 1993 when Permian Basin Investments acquired 152 stores from Southland Corp., now known as 7-Eleven Inc. When Alon Israel Oil Co. Ltd. purchased the Big Spring, Texas, refinery assets in August 2000, it acquired a 34.4% interest in SCS and added the brand of Alon USA. In May 2001, Alon USA completed the acquisition of the remaining interest in the convenience stores.

In 2011-2012, the company rebranded to Alon Brands Retail. The FINA gasoline brand was retired in spring 2012, and the ALON fuel brand is sold at all branded locations in eight states, as well as its more than 300 company-operated 7-Eleven stores.

The company moved its headquarters to Dallas in late 2012, but the marketing department maintains offices in Odessa. In addition to its store operations, Alon distributes fuel to about 3,000 sites.