GasMart USA aims to attract customers with clean and well-maintained convenience stores and an everyday-value pricing strategy. Target customers are the premium tobacco buyers, because those customers are more likely to be loyal to a brand and to also purchase other items in the store. To win these customers’ loyalty, GasMart stocks as many brands and tobacco products as possible, with a goal of offering more product lines than competitors.
The chain acquired 37 stores from PCF Saleco and the Jumpin Jimmy's chain of stores in Illinois in 2012. Those acquisitions nearly doubled the size of the chain. Stores in Iowa and Nebraska are called Eddy's Mart, while other store brands include GasMart and Jumpin Jimmy's.
Q2 2015 Update
In May, TravelCenters of America LLC, operator of the TA and Petro Stopping Centers travel center and the Minit Mart convenience-store brands, acquired 19 gas stations and convenience stores in Missouri and Kansas from GasMart USA for $27 million. TravelCenters said that it expects that the convenience stores at these locations, which average approximately 3,900 square feet in size, will be rebranded as Minit Mart, and that it may add quick-service restaurants at some of these locations.
|Headquarters:||Overland Park, Kan.|
|No. of Stores:||108|
|Average Store Size:||1,000-2,500 sq. ft.|
|Rank Last Year:||70|
|States of Operation:||Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Wisconsin|