After a five-year agreement, this Pleasanton, Calif.-based retailer--formerly Pacific Convenience & Fuels--ended its affiliation with Circle K’s parent company, Alimentation Couche-Tard, and began rebranding its convenience-retail network to My Goods Market. In addition, MGM was working in 2014 to add another 50 stores.
As part of the transition away from Circle K, new prototype stores were opened in California and Colorado under the new brand and were used to test new concepts. Mu Goods Market is moving to differentiate itself by making changes in product and presentation to appeal to a wider audience, especially those in their 20s and 30s, and women. That means more fresh foods and more choices for customers.
Q2 2015 Update
The acquired properties are located in California, Nevada, Oregon, Washington and Colorado, and operate under the My Goods Market and Circle K brands and offer 76- and Conoco-branded motor fuels. As a result of this transaction, United Pacific’s network now includes 319 company-operated stores and 60 fee-operated and leased locations. Fortress Investment Group LLC, New York, a diversified global investment management firm, acquired United Oil in July 2014 for an estimated $500 million.
|No. of Stores:||230|
|Average Store Size:||2,500-4,000 sq. ft.|
|Rank Last Year:||40|
|States of Operation:||California, Colorado, Nevada, Oregon, Texas, Washington|